13 chapter 2: review of literature 21 introduction this chapter consists of review of literature related with influence of online marketing on consumers and also deals with business perspective. Literature review on online shopping rental system posted on september 19, 2018 husky is pleased to welcome jack essayian to the team jack was previously working as an intern for husky. Services, or the transmitting of funds or data, over an electronic network, primarily the internet these business transactions occur either business-to-business, business-to-consumer, consumerto-consumer or consumer-to-business the terms e-commerce and e-business are often used shop accepting e. The objective of this paper is to synthesize the representative existing literature on consumer online shopping attitudes and behavior based on an analytical literature review in doing so, this study attempts to provide a comprehensive picture of the s tatus. Literature review efficiency and effectiveness of online shopping, purchasing, and delivery of products security and system integrity, trust, responsiveness.
Understanding consumers' online shopping and purchasing behaviors by jongeun kim bachelor of science kon kuk university seoul, korea 1996 associate art degree. Sample literature review chapter two: literature review chapter 2 is an overview of online business and an exploration of trust as a foundation on which online business architecture is built. Figure 9: e-commerce revenue e-commerce in india to explode in 2014, indian e-shoppers will have a good time getting great deals and services online a recent pan-india report released by com score inc reveals that online shopping in india has touched a growth rate of 18 per cent and is only likely to grow further.
In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior we collected 47 studies and classified them by variables used. Abstract: online shopping is a current phenomenon which has developed a great importance in the modern business environment the evolution of online shopping has opened the door of opportunity to exploit and provide a competitive. Literature review for online shopping system the title for my literary analysis essay on the lorax is the only good thing about it single sex schools are bad essay. A literature review of online trust in business to consumer e-commerce transactions, 2001-2006 volume viii, no 2, 2007 64 issues in information systems. Literature review for the survey of existing literature, the research papers published in journals, reference books, magazine, internet, government report etc were referred.
The literature review covers many areas such as: e-business, e-marketplace, electronic commerce, electronic platforms, mobile marketing and many other research areas many research gaps were identified in the field. 79 school of management studies, punjabi university, patiala malls and hypermarkets: perspectives of contemporary shopping 21 literature review. Literature review on online voting system question 1 provide a list of your bibliography, attached as an appendix [10 marks] question 2 the assignment requires you to write a) background on the area of research, a maximum of one page. In order to facilitate online purchase a shopping cart is provided to the user the system literature review.
As mentioned, this literature review was used for building a preliminary understanding of the key motivations of consumers in online shopping activity and also in determining the emerging trends in the online channel. The trend of online shopping in 21 perceived usefulness is the perception of an individual that usage of new system will help her/him literature review online. This literature review shows that attitude toward online shopping and intention to shop online are not only affected by perceived benefits and perceived risks, but also by exogenous factors like consumer traits, situations factors, product characteristics, previous online shopping experiences. By molenaar, cor the review of literature data in order to examine the model in this paper, three hypotheses have been used the first hypothesis assumes that if more people uses internet in a country they might do shopping online.
A collection of prior literature attributes and online purchasing based on the integrated v-a-b model we review the prior literature of online consumer shopping behavior and analyze the theories and the keywords - online shopping, e-commerce, e-tailer, online underpinning factors and variables. Published: tue, 10 jan 2017 chapter 2 literature review introduction to literature review this chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study.
Online shopping is the process of buying goods and services from merchants who sell on the internet since the emergence of the world wide web, merchants have sought to sell their products to. Shivaji jayanti essay ped ending words for essays wireless sensor networks security research papers online gambling research paper essay about vacation travel hook essay starters essay on responsibility of a child global warming assignment quiz for students global warming research paper abstracts narrative essay about mental health apa citation of dissertation number what is an analytical. Also, a literature review can be interpreted as a review of an abstract accomplishment the objective of this study is to investigate the factors affecting online shopping a model explaining the impact of different factors on online shopping intentions and behavior is developed based on the theory of planned behavior. Student one engl106 literature review - second draft privacy and security issues in online shopping shopping online has never been so easy with the flourishing numbers of online merchants, people nowadays have various choices to do their shopping.